Whether you’re not sure where to start or you’re a seasoned social media professional looking to elevate your brand’s online presence, this session will focus on actionable ways to bring your strategy into 2024. We’ll cover the rise in short-form video (TikTok, Instagram Reels, etc.), the creator economy, social commerce and more.

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Maren is a brand and content marketer with experience leading social strategy for brands like Starbucks, The North Face and KeVita. She has been working in social media since the birth of Instagram, building and managing digital communities that drive brand loyalty. She grew up in The Dakotas and started her career at an ad agency in Fargo, ND. She now lives in Oregon where you can find her in mountains: hiking, skiing and spending time with her pups.